From Slow Months to Social Buzz: How a Portable Speaker Saved Winter for Sunnydale Mall

  • Jun 26, 2024

Sunnydale Mall, like many others, dreaded the late-winter slump. Foot traffic dwindled, and stores felt the chill. Determined to inject some warmth, they launched a creative promotion – "The Sunny Stampede."

A Passport to Prizes: Visitors received a passport, not to a tropical island, but to an adventure within Sunnydale itself! Each store offered a unique stamp for their passport. Collecting enough stamps unlocked fantastic prizes, but the real star was the grand prize: a custom-designed House of Marley® No Bounds Portable Bluetooth® Speaker.

Why This Speaker Hit All the Right Notes: Sunnydale knew a generic prize wouldn't draw a crowd. They needed something with broad appeal. Enter the House of Marley® speaker. The brand's eco-conscious reputation and signature sound resonated with a wide range of shoppers. Plus, the compact size made it perfect for anyone on the go. But Sunnydale didn't stop there. They imprinted the speakers with the "Sunny Stampede" logo, turning them into walking advertisements – or should we say, grooving ones?

Social Media Symphony: Sunnydale monitored social media with bated breath. They'd struck gold! Photos and videos flooded feeds, all featuring the coveted speaker. #SunnyStampede was abuzz with happy shoppers showcasing their prizes. The speaker wasn't just a reward; it became a symbol of the fun and revitalized atmosphere at Sunnydale.

The Final Encore: The "Sunny Stampede" proved to be a runaway success. Foot traffic surged, stores buzzed, and Sunnydale learned a valuable lesson: sometimes, the right prize can turn a slow season into a social media symphony.

Portable Bluetooth SpeakerSource: BIC Graphic


  • Category: Case Studies
  • Tags: Case Study, Promotional Products, BIC Graphic, Portable Bluetooth Speaker, Shopping Mall
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